Fractional Revenue Operations

Fractional RevOps that makes your pipeline reflect reality.

Follow-up that slips. A forecast nobody trusts. I fix the systems behind it, at a price you approve up front.

Follow-up that slips. A forecast nobody fully trusts. Reporting that gets rebuilt in spreadsheets every Monday. I fix the systems behind those problems: a CRM your team actually uses, automation that carries the busywork, and numbers leadership can act on without double-checking.

$2,000fixed-price assessment
10+ yrsin revenue operations
1person, start to finish
Does this sound like your quarter?Tap what applies
Recognize two or more? Score your systems.5 questions, about 3 minutes
What changesExample

From a messy deal sheet to a pipeline you can run.

Same six deals, before and after. Drag the line to compare. This is an illustration, not a client result.

  • Every deal sits in one stage with clear entry and exit rules.
  • Every deal has an owner and a dated next step.
  • Duplicates, blanks and broken formulas are gone.
  • Renewals get flagged months ahead, not the week they lapse.

Illustration only. Company names are made up.

BeforeAfter
How buying works

Four steps. You approve every number.

Every step is a fixed price for a fixed scope, and you can stop after any of them. Most engagements start with the assessment.

What you won't get

  • Hourly billing or an open clock
  • Change orders or surprise line items
  • A 40-page deck that sits on a shelf
  • A junior handoff after the sale
Free calculator

What is a small leak worth?

Move the sliders to match your business. See what a better win rate on the deals you already have would add in a year.

Added revenue per year
$0

Your numbers and your target. This is simple math, not a benchmark or a promise.

Why this is different

Most consultants hand you a plan. I hand you a working system.

Fixed price, approved before work starts
No hourly billing or change orders
The build plan is yours to keep
Stop after any step, no lock-in
The person who scopes it builds it
01An operator, not a slide deck.

I've built and run complete revenue systems and lived with them after launch.

02I build when buying doesn't work.

Sometimes the fix is a custom tool, not another subscription.

03A named framework.

Every engagement opens with the same Four Rooms leak audit.

04I've carried a quota.

I started as an AE, so I build systems reps will actually use.

05No platform to sell you.

No vendor partnerships, no referral fees. The advice is just the advice.

06One person, start to finish.

No account managers. The person who scopes it builds it.

Gage Staruch, founder of Desert West Digital
Gage StaruchFounder, Desert West Digital
Who you'd work with

You're not hiring an agency. You're hiring me.

No account manager and no junior handoff. I build in your CRM myself, I sit in the calls, and I'm the one you text when something breaks.

Ten-plus years of RevOps across B2B teams, most of it spent undoing systems that looked fine on a slide and fell apart in practice. Based in Maricopa, Arizona, working with clients across the US.

"Once our processes were clear, things stopped getting stuck for no obvious reason. Forecasting got calmer, and the team finally worked off the same reality."

Jack F., Co-Founder, AI Startup

"Gage didn't hand us a playbook. He built it with us and made sure the team used it. Our close rate improved and the pipeline stopped being a guessing game."

Sarah R., VP of Sales, Growth-Stage SaaS

"We'd worked with agencies before. This felt completely different. One person, full accountability, and no game of telephone when something needed to change."

Marcus T., COO, Mid-Market Services Firm

"The automation alone saved hours every week. But the bigger win was reps stopped arguing about whose lead it was, because the system made it obvious."

Priya N., Director of Revenue, B2B Tech
More about Gage
Questions

Straight answers.

Still not sure? Use the Ask button, or book a call. The first call is a working session, not a pitch.

What is fractional RevOps consulting?
Fractional RevOps consulting means hiring a senior Revenue Operations practitioner on a part-time or project basis rather than as a full-time employee. You get senior-level expertise (CRM design, pipeline governance, go-to-market systems) without the cost or commitment of a full-time hire.
What does it cost to get started?
The first call is free. Most engagements start with the $2,000 Revenue Systems Assessment, a fixed price you approve before any work begins. You can stop after the assessment and keep the build plan.
Who does Gage Staruch work with?
Gage works primarily with mid-market companies ($5M–$100M), growth-stage SaaS teams, founder-led businesses building their first real GTM motion, PE-backed companies needing board-ready reporting, and professional services firms with complex relationship-driven sales cycles.
How long does a RevOps engagement typically take?
Most project-based engagements run 30 to 90 days depending on scope. A CRM audit and cleanup typically takes 2–4 weeks. A full RevOps infrastructure build (CRM, reporting, handoffs, automation) typically runs 60–90 days. Ongoing retainer partnerships continue month-to-month.
Does Desert West Digital work with clients outside Arizona?
Yes. Desert West Digital serves clients nationwide. While based in Maricopa, Arizona, all RevOps consulting engagements are conducted remotely and are not limited by geography.
What CRM platforms does Gage Staruch work with?
Gage works across HubSpot, Salesforce, and other CRMs. He also works with adjacent GTM tools including Gong, Apollo, Outreach, Zapier, Make, Looker, Clay, Intercom, and ChurnZero.
Book a call

Tell me about your pipeline.

A few lines is plenty. I read every one myself and reply within one business day.

  1. 1
    You send this formTakes about two minutes.
  2. 2
    I reply within one business dayWith times for a call, or a question or two first.
  3. 3
    We talk it throughA working session, not a pitch. You leave with answers either way.

Prefer email? gage@desertwestdigital.com

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