What is fractional RevOps consulting?

Fractional RevOps consulting means hiring a senior Revenue Operations practitioner on a part-time or project basis rather than as a full-time employee. You get senior-level expertise — CRM design, pipeline governance, go-to-market systems — without the cost or commitment of a full-time hire.

Who does Gage Staruch work with?

Gage works primarily with mid-market companies ($5M–$100M), growth-stage SaaS teams, founder-led businesses building their first real GTM motion, PE-backed companies needing board-ready reporting, and professional services firms with complex relationship-driven sales cycles.

How long does a RevOps engagement typically take?

Most project-based engagements run 30 to 90 days depending on scope. A CRM audit and cleanup typically takes 2–4 weeks. A full RevOps infrastructure build — CRM, reporting, handoffs, automation — typically runs 60–90 days. Ongoing retainer partnerships continue month-to-month.

Does Desert West Digital work with clients outside Arizona?

Yes. Desert West Digital serves clients nationwide. While based in Maricopa, Arizona, all RevOps consulting engagements are conducted remotely and are not limited by geography.

What CRM platforms does Gage Staruch work with?

Gage works across HubSpot, Salesforce, and other CRMs. He also works with adjacent GTM tools including Gong, Apollo, Outreach, Zapier, Make, Looker, Clay, Intercom, and ChurnZero.

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Who I Work With

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Revenue Operations Consulting

Make your pipeline
reflect reality.

I work with mid-market leadership teams who are starting to feel friction between growth and their systems — inconsistent stages, unclear ownership, and reporting nobody actually trusts.

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Free Resource

The RevOps Diagnostic Report

Score your revenue engine across 9 core areas. Takes 5 minutes. Gives you a clear picture of where revenue is leaking, and what to fix first.

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Where I Work

Revenue breaks in predictable places.

Here's where I typically step in, and what changes when the system is working.

CRM Design & Integration

Stages that mean the same thing across the team. Data your reps actually trust and use.

Process Automation

Follow-up, routing, and handoffs that run without heroic effort from your best reps.

Reporting & Analytics

Dashboards that reflect reality, not the version that makes everyone feel good.

Go-To-Market Systems

Clean handoffs between marketing, sales, and CS so leads don't die in no-man's-land.

AI & GTM Automation

Practical AI layered onto your workflow. Deployed systems that create revenue leverage.

Ongoing RevOps Partnership

Monthly strategy, continuous optimization, and a single point of accountability.

The Process

A four-step operating model.

Simple. Structured. Built around what actually moves revenue, not what looks impressive in a proposal.

Full Approach →

Map: How revenue moves today

An honest picture of the current state. No assumptions, no fixing before understanding.

Find: Leak points and handoff gaps

Where deals get stuck. Where ownership goes murky. Where the CRM stops reflecting reality.

Fix: Process, CRM, ownership

Implementation with your team in the room. Not just a document, a working system.

Prove: Reporting leadership trusts

Every change tied to measurable outcomes. We don't leave until the numbers reflect reality.

The Numbers

You are not buying a consultant. You are buying a system that pays for itself.

Most RevOps engagements fail because the work ends at the document. Mine ends when the numbers move.

10+

Years in Revenue Operations

Not theory. Hands-on system design across CRM, GTM, reporting, and automation for companies at every stage.

Person You Work With

No account managers. No juniors. You have my number. When something changes in your business, I hear it directly and move the same day.

Templates Used

Every system is built for your specific business, your actual process, and your team. Not adapted from a playbook designed for someone else.

You might be thinking

"We tried a consultant before and it did not stick."

Most consultants hand you a document and leave. I build it with your team in the room and do not declare it done until the system is running and the team is using it. Implementation is part of every engagement.

You might be thinking

"We cannot afford a full-time RevOps hire right now."

That is exactly who this is built for. You get senior-level RevOps presence, a working system, and results you can see on a dashboard, for a fraction of the cost and commitment of a full-time hire.

You might be thinking

"Our situation is too specific or complicated."

Specific and complicated is what I do. Every engagement starts with a full map of how revenue actually moves in your business before I recommend or change anything. No assumptions, no generic fixes.

You might be thinking

"How do I know this will actually work?"

The first call is a working session, not a pitch. You will leave with a clear picture of where your revenue is leaking and what to fix first, regardless of whether we work together. Zero risk to find out if there is a fit.

Client Results

What changes when the system works.

★★★★★

"Once our processes were clear, things stopped getting stuck for no obvious reason. Forecasting got calmer, and the team finally worked off the same reality."

Jack F.Co-Founder, AI Startup

★★★★★

"Gage didn't hand us a playbook. He built it with us and made sure the team used it. Our close rate improved and the pipeline stopped being a guessing game."

Sarah R.VP of Sales, Growth-Stage SaaS

★★★★★

"We'd worked with agencies before. This felt completely different. One person, full accountability, and no game of telephone when something needed to change."

Marcus T.COO, Mid-Market Services Firm

★★★★★

"The automation alone saved hours every week. But the bigger win was reps stopped arguing about whose lead it was, because the system made it obvious."

Priya N.Director of Revenue, B2B Tech

RevOps Insights