I work with mid-market leadership teams who are starting to feel friction between growth and their systems — inconsistent stages, unclear ownership, and reporting nobody actually trusts.
First call is a working session. You'll leave with clarity regardless of fit.
Available for new engagements
Gage Staruch
Revenue Operations · Desert West Digital
Senior RevOps practitioner with 10+ years designing CRM, reporting, and go-to-market systems for founder-led and growth-stage companies.
Here's where I typically step in — and what changes when the system is working.
CRM Design & Integration
Stages that mean the same thing across the team. Data your reps actually trust and use.
Process Automation
Follow-up, routing, and handoffs that run without heroic effort from your best reps.
Reporting & Analytics
Dashboards that reflect reality — not the version that makes everyone feel good.
Go-To-Market Systems
Clean handoffs between marketing, sales, and CS so leads don't die in no-man's-land.
AI & GTM Automation
Practical AI layered onto your workflow — not demos, deployed systems that create revenue leverage.
Ongoing RevOps Partnership
Monthly strategy, continuous optimization, and a single point of accountability — no account managers.
How It Works
A four-step operating model.
Simple. Structured. Built around what actually moves revenue — not what looks impressive in a proposal.
01
Map — How revenue moves today
An honest picture of the current state. No assumptions, no fixing before understanding.
02
Find — Leak points and handoff gaps
Where deals get stuck. Where ownership goes murky. Where the CRM stops reflecting reality.
03
Fix — Process, CRM, ownership
Implementation with your team in the room. Not just a document — a working system.
04
Prove — Reporting leadership trusts
Every change tied to measurable outcomes. We don't leave until the numbers reflect reality.
Client Results
What changes when the system works.
★★★★★
"Once our processes were clear, things stopped getting stuck for no obvious reason. Forecasting got calmer, and the team finally worked off the same reality."
Jack F.Co-Founder, AI Startup
★★★★★
"Gage didn't hand us a playbook — he built it with us and made sure the team used it. Our close rate improved and the pipeline stopped being a guessing game."
Sarah R.VP of Sales, Growth-Stage SaaS
★★★★★
"We'd worked with agencies before. This felt completely different — one person, full accountability, and no game of telephone when something needed to change."
Marcus T.COO, Mid-Market Services Firm
★★★★★
"The automation alone saved hours every week. But the bigger win was reps stopped arguing about whose lead it was — because the system made it obvious."
Priya N.Director of Revenue, B2B Tech
Ready to fix the system?
Start with a Revenue Systems Review. We'll map how revenue actually flows, find the biggest leaks, and decide if it makes sense to work together.
Solutions
Built around your actual business.
Not templates. Not generic packages. Every engagement starts with understanding your specific situation before recommending anything.
Core Offerings
Where I can make the biggest difference.
CRM Design & Integration
Your CRM should be the single source of truth — not a graveyard of stale data. I design systems your team actually uses, built around your real sales process.
Stage definitions that reflect real buyer behavior
Custom properties tied to your process
Website-to-CRM lead capture
Automated follow-up sequences
Pipeline hygiene and data governance
Process & Workflow Automation
Reduce the manual work that kills momentum — routing, follow-up, scheduling, and handoffs that run reliably without depending on individual reps to remember.
Lead routing and assignment logic
Automated scheduling
Email and SMS nurture sequences
Task creation and notifications
Quote and proposal automation
Reporting & Revenue Analytics
Leadership should look at a dashboard and immediately know what's happening and what to do next. I build reporting that earns trust instead of generating debate.
Custom dashboards by role and function
Lead source and conversion attribution
Pipeline velocity and health metrics
Forecast accuracy tracking
Monthly business reviews
Go-To-Market Systems
Marketing, sales, and customer success need to operate as one revenue team. I design the handoffs and feedback loops that make that real — not theoretical.
Marketing-to-sales handoff design
Lead scoring and qualification
ICP definition and segmentation
Sales-to-CS transition playbooks
Retention and expansion tracking
AI & GTM Automation
Practical AI layered onto your existing workflow — lead scoring, forecasting, conversation intelligence — not demos, deployed systems your team uses every day.
AI-assisted lead scoring
Conversation intelligence setup
Predictive pipeline analytics
Smart personalization at scale
Competitive intelligence automation
Ongoing RevOps Partnership
For teams that need senior RevOps presence without the cost or commitment of a full-time hire. One point of accountability, consistently, for as long as you need it.
Monthly strategy and review sessions
Ongoing system optimization
Stack audits and vendor evaluation
Team training and enablement
Priority support access
Not sure where to start?
We'll figure it out together. The first conversation is a working session — you'll leave knowing what to fix even if we don't work together.
AI & GTM Systems
Revenue intelligence that actually gets deployed.
Most AI in RevOps lives in demos. I build systems that sit inside your real workflow — the CRM your team opens every morning, the reports leadership reads on Mondays.
The Problem
AI without systems is just noise.
Most mid-market teams have more AI tools than they know what to do with. The ones that see results aren't the ones with the best tools — they're the ones with the best underlying systems for AI to layer onto.
If your pipeline stages aren't clean, AI lead scoring is guessing. If your handoffs are murky, AI routing makes the problem faster. If your data is inconsistent, AI forecasting generates confident-sounding wrong numbers.
The work starts with the system. Then AI becomes leverage.
AI Layers on a Clean System
CRM Stage DefinitionsFOUNDATION
Lead Routing & AssignmentAUTOMATED
AI Lead ScoringAI LAYER
Conversation IntelligenceAI LAYER
Predictive ForecastingAI LAYER
Revenue ReportingTRUSTED
What I Build
Six AI & GTM capabilities I implement.
AI Lead Scoring
Machine learning models trained on your closed-won data to rank and prioritize leads by actual conversion likelihood — not gut feel.
Conversation Intelligence
Record, transcribe, and analyze sales calls to surface patterns in what's winning and losing — and feed insights directly back into your CRM.
Predictive Forecasting
Forecast models that account for deal velocity, historical close rates, and rep performance — giving leadership a number they can actually rely on.
Automated Outreach Sequences
AI-personalized multi-touch sequences triggered by buying signals — website visits, content engagement, intent data — without manual intervention from reps.
Competitive Intelligence
Automated monitoring of competitor moves — pricing changes, new product launches, hiring signals — synthesized into a weekly brief your team can act on.
GTM System Design
The full architecture — ICP definition, channel strategy, handoff logic, and feedback loops — designed to feed clean data into every AI layer above it.
The Honest Take
What AI can and can't fix.
AI accelerates this →
✓
Lead prioritization when your data is clean
✓
Personalization at scale across large prospect lists
✓
Pattern recognition in sales calls and outcomes
✓
Forecast confidence when stage definitions are consistent
✓
Competitive monitoring across multiple sources
AI can't fix this ✗
✗
Fuzzy pipeline stages that reps define differently
✗
Handoff confusion — AI just routes faster to the wrong person
✗
CRM data that hasn't been maintained in 18 months
✗
A team that doesn't trust the numbers to begin with
✗
Misaligned ICP that generates the wrong leads to score
Ready to put AI to work on clean systems?
We start with the foundation. Then we layer in the intelligence. That's the sequence that actually works.
My Approach
Structured. Practical. Accountable.
Revenue operations is only useful if it connects to how your business actually works — not how you wish it did. Here's how I operate.
The Operating Model
Four steps. Clear outcomes at each one.
01
Map — How revenue moves today
Before anything changes, we need an honest picture of the current state. I sit with your team, walk your actual pipeline, and document how deals move from first touch to close. No assumptions. No fixing before understanding. Most of the time, the map alone reveals things leadership didn't know were happening.
02
Find — Leak points and handoff gaps
Where are deals getting stuck? Where does ownership go murky? Where does the CRM stop reflecting reality? I look for the places revenue quietly disappears — inconsistent stage definitions, handoffs with no clear owner, follow-up that depends on individual reps remembering. We find the friction before we touch anything.
03
Fix — Process, CRM, ownership
This is where most consultants hand you a document and leave. I don't. Implementation is part of the engagement. We rebuild the system with your team — redefining stages, automating handoffs, setting up reporting, and making sure the changes actually stick. The goal is a system the team uses, not one that looks good in a deck.
04
Prove — Reporting leadership trusts
Every change we make gets tied to something measurable. We don't declare victory until the reporting reflects reality — forecasts are accurate, dashboards are trusted, and leadership can make decisions without second-guessing the data. Most engagements run 3–6 months, with the option to continue as an ongoing RevOps partner.
The Philosophy
Modular. Flexible. Built for your stage.
Start where you are. Fix the biggest leak first. Scale what's working. This is what revenue operations looks like when it's done as a practice, not a project.
Ready to map your revenue?
Book a call. We'll spend the first session diagnosing — and you'll leave with clarity on what to fix next.
About
A practitioner, not an agency.
When you work with Desert West Digital, you're working directly with me — Gage Staruch. Senior RevOps. One point of accountability.
G
10+
Years in Revenue Operations
Gage Staruch
Built on a conviction that RevOps should be a practice, not a project.
I started Desert West Digital because I kept watching growth-stage companies hit the same wall — they'd scale pipeline, but their systems couldn't scale with it. Deals got lost. Ownership got murky. Leadership stopped trusting the numbers.
I'm a senior Revenue Operations professional with a decade of hands-on system design. Desert West Digital is my independent consulting practice — which means when you engage with me, you're working with me directly. Not an account manager. Not a junior associate. Me.
✓
CRM architecture for founder-led teams through mid-market scale-ups
✓
Go-to-market systems connecting marketing, sales, and CS
✓
Reporting and forecasting leadership actually trusts and acts on
✓
One point of accountability — no handoffs between you and the work
Why It's Different
You're not buying a service. You're hiring a person.
The difference between working with an agency and working with a senior practitioner is felt in every conversation, every decision, and every deliverable.
No Templates
Your systems are built for your actual process — not adapted from a playbook designed for a different company in a different market.
I Implement
Recommendations and execution come from the same person. Nothing gets lost in translation between strategy and delivery.
Direct Access
You have my contact. When something changes in your business, I hear it directly — and move quickly because I know your system inside out.
Let's work together.
I take a limited number of clients at a time to keep engagement quality high. If you're curious about fit, the first call will tell us both.
Small Business
Senior-level RevOps help, without the retainer.
Not every business needs a six-month engagement. Sometimes you just need the right person to fix a specific problem — clearly, quickly, and without an ongoing commitment.
Project-Based Work
Focused help on what you actually need right now.
Every project is scoped upfront — a clear deliverable, a clear price, no surprises. You keep full ownership of everything we build.
CRM Audit & Cleanup
Your CRM is a mess and you know it. I'll audit your current setup, identify what's broken, and give you a clean, usable system — with a clear action plan for what to do next.
One-Time Project
Pipeline & Process Review
A structured look at how deals are actually moving through your pipeline — where they're getting stuck, what's causing drop-off, and what to change. Delivered as a written findings report with clear recommendations.
One-Time Project
Automation Setup
Pick one workflow that's eating your time — lead follow-up, appointment scheduling, onboarding sequences. I'll build it, test it, and hand it to you running.
One-Time Project
Reporting Dashboard Build
A dashboard that shows you what's actually happening in your business — leads, pipeline, conversions, revenue. Built in your existing CRM or reporting tool. No more spreadsheet archaeology.
One-Time Project
GTM Strategy Session
A focused working session to map out your go-to-market motion — ICP, channels, outreach approach, and handoff logic. You'll leave with a clear playbook, not a deck full of frameworks.
Advisory Session
AI Tools Implementation
Not sure which AI tools are worth your time or how to actually use them? I'll cut through the noise, pick the right tools for your use case, and get them working inside your existing workflow.
One-Time Project
Simple, honest pricing.
Every project is scoped before any money changes hands. You'll know exactly what you're getting, what it costs, and how long it takes. No retainers. No minimums. No surprises.
Projects scoped with a clear deliverable before work begins
Fixed pricing — you know the number upfront
You own everything we build, always
No ongoing commitment required
Option to move into a retainer if growth calls for it
Start with something specific.
Tell me the one thing that's causing the most friction right now. We'll scope a project around it.
Refer a Client
Know someone who needs this?
If you're working with a company that's hitting friction in their revenue systems — pipeline confusion, CRM chaos, handoffs that aren't working — I'd appreciate the introduction.
Who I work best with
The right referral is a mid-market or growth-stage company where leadership is starting to feel the gap between their ambitions and their systems. Here are the signals that usually come up:
→
"Our CRM is technically full but nobody trusts the data."
→
"We're growing fast but deals keep falling through the cracks."
→
"Marketing and sales are constantly blaming each other."
→
"Leadership doesn't trust the forecast — we build our own numbers."
→
"We know we need a RevOps person but aren't ready to hire full-time."
→
"We have a bunch of tools but they're not really connected."
Make an introduction
Fill this out and I'll reach out to them directly — mentioning your name. No pressure, no hard pitch. Just an honest conversation about whether there's a fit.
Thank you in advance.
Referrals are the highest form of trust. I take every introduction seriously and will make sure your contact has a great experience — regardless of fit.
Let's Talk
Start the conversation.
Fill out the form and I'll be in touch within one business day. No pitch — just an honest conversation about what you're dealing with.
Get in Touch
I'd like to hear from you.
Whether you're ready to fix a broken pipeline or just starting to realize something's off — the first call is a working session. You'll leave with clarity.
Direct Email
Gage@DesertWestDigital.com
General Inquiries
info@DesertWestDigital.com
Based In
Maricopa, AZ · Serving clients nationwide
What to Expect
The first call is a genuine working session — not a sales call. We'll walk through your current revenue motion together. If there's no fit, you'll still leave with a clearer picture of what to fix.
