Welcome
Overview
Getting Started

Follow each step: Readiness → Attract → Convert → Build Relationships → Automate. Use the templates verbatim or adapt to your brand voice.

Key Industry Stats
  • 70% of HVAC leads are lost due to slow follow-up.
  • Homeowners choose the first contractor to respond 78% of the time.
  • Email nurture sequences can increase booked jobs by ~47%.
About
Who & What

This portal is for HVAC and duct cleaning professionals who want a repeatable growth system. Use the ad copy, scripts, and automations provided to increase booked jobs and lifetime customer value.

Step 1: Readiness
Pre-launch checklist
Website & Tracking

Ensure mobile speed <3s, install analytics & call tracking, add a clear CTA 'Book Now'.

Step 2: Attract
Ads & Local SEO
Local SEO

Optimize Google Business Profile with images and weekly posts. Use service-specific pages.

Step 3: Convert
Speed-to-lead
Booking Script

“Hi [Name], we can have a technician as early as tomorrow. Morning or afternoon?”

Step 4: Build Relationships
Retention & Membership
Membership Plans

Offer $15–$25/month memberships to stabilize recurring revenue.

Email Copy
Seasonal Tune-Up

Subject: "Avoid Costly Breakdowns Before Summer Heat". CTA: Schedule now for $79.

SMS Sequences
Lead Follow-up

Hi [Name], we received your request. Can we schedule you for [Day/Time]?

Reactivation & Winback
Winback

We haven’t seen you in a while. Book now & get $25 off.

Automation Blueprint
Workflow

Lead → Instant SMS + Email → CSR call within 5 minutes → 7-day follow-up sequence.

Ad Copy Examples
Google Ad — AC Repair

AC Not Cooling? 24/7 Emergency HVAC Service. Book Now & Stay Comfortable Tonight.