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Learn about Desert West Digital and our mission to help small businesses adopt tech.
Preparing your business to capture leads and opportunities before investing time or money in marketing.
Why It Matters
Without proper systems in place, opportunities leak away. Leads fall through cracks, customers become confused, and your marketing efforts fail to convert.
Examples of Readiness Activities
- Google Business Profile up to date (accurate phone, hours, reviews, photos).
- Website has a clear Call-to-Action (CTA).
- Contact forms and lead capture methods working correctly.
- CRM system set up to track leads and follow-ups.
- Automation for reminders, confirmations, or nurturing.
Bottom Line
Don't invite people to the party until your house is ready.
Bringing new attention, awareness, and interest to your business.
Why It Matters
No matter how exceptional your product or service is, people can't buy what they don't know exists.
Examples of Attraction Methods
- Paid ads (Google, Facebook, Instagram, etc.).
- Organic marketing (social media, SEO, blog posts).
- Referral and affiliate programs.
- Community involvement and networking.
- Content marketing (videos, guides, how-to posts).
Bottom Line
Fill the pipeline with qualified leads.
Turning interested prospects into paying customers.
Why It Matters
Leads don't pay the bills—customers do. The faster and smoother your conversion process, the more profitable your business becomes.
Examples of Conversion Tactics
- Strong sales process (scripts, follow-ups, demos).
- Clear and simple offers.
- Online scheduling and easy checkout/payment options.
- Testimonials, reviews, and case studies.
- CRM reminders to stay on top of leads.
Bottom Line
Don't let hot leads go cold—close them.
Keeping customers long-term and increasing their lifetime value.
Why It Matters
It costs 5–7x more to acquire a new customer than to keep an existing one. Sustainable growth comes from repeat business and upsells.
Examples of Retention & Upsell
- Loyalty programs and special offers.
- Regular check-ins and customer service follow-up.
- Upselling premium services or add-ons.
- Automating rebooking reminders.
- Asking for referrals and reviews.
Bottom Line
Don't just chase new customers—grow with the ones you already have.
Readiness → Attract → Convert → Retain & Upsell
Each step builds on the previous one. Skip any step, and your system breaks down. Master all four, and you create a predictable, scalable business machine.
Learn how to attract ideal clients effectively.
Turn leads into paying clients.
Keep your clients engaged and loyal for the long-term.