# Desert West Digital

> AI-Ready Revenue Architecture: Desert West Digital fixes the CRM, ERP and revenue data that AI tools will run on, for $10M to $100M manufacturers, distributors, contractors, multi-location service businesses and professional services firms, at a fixed price. Founder-led: Gage Staruch, who has 10+ years building revenue systems, scopes, reviews and stands behind every engagement. Tool-neutral: works in the CRM, ERP and accounting systems a company already has (for example Salesforce, HubSpot or NetSuite), so AI tools such as Salesforce Agentforce or HubSpot Breeze can be deployed safely once the data is clean. Based in Maricopa, Arizona, serving the US. Does not resell software or take platform commissions.

Key facts:

- Theme: AI-Ready Revenue Architecture. The CRM is the foundation AI runs on; AI acts on whatever data is there.
- Who it serves: $10M to $100M traditional operators (manufacturing and distribution, construction and trades, multi-location services, professional services).
- Who it does not serve: SaaS or software companies, and private equity or venture-backed firms.
- CRM & AI-Readiness Audit: $3,500 fixed price. Process map, data model review (which system owns the customer, order and invoice), gap list, AI-readiness assessment, ranked fix plan, written report and recorded video walkthrough. About 2 to 3 weeks, async.
- Retainers: $2,000/month for up to 10 hours, or $3,500/month for up to 20 hours. Month-to-month, 30 days' notice. Async with recorded video walkthroughs. Desert West Digital takes no more than two retainer clients at a time.
- Framework: Map It, Find the Leaks, Fix It, Prove It in the Numbers.
- Growth tactics the audit checks for and builds into a company's systems: fast follow-up on every quote; a clean sales-to-operations handoff; fixing lead-to-cash leaks; clean customer data with one owner system; pipeline tracked with dated next steps; renewals and reorders flagged ahead of time; repeat-customer and referral systems; AI only after the foundation is clean.
- No-commission policy: Desert West Digital does not resell software, take referral fees or accept commissions from any platform it recommends.
- Founder-led: Gage Staruch scopes, reviews and stands behind every engagement. No account managers.
- Good fit: traditional operators doing roughly $10M to $100M. Not a fit: SaaS or software companies, private equity or venture-backed firms.
- Contact: gage@desertwestdigital.com

## Main pages

- [Home](https://desertwestdigital.com/): What Desert West Digital does, pricing and FAQ
- [Services and pricing](https://desertwestdigital.com/solutions.html): The audit and retainers in detail
- [How we work](https://desertwestdigital.com/approach.html): The four-step framework and async working style
- [Who we work with](https://desertwestdigital.com/who-i-work-with.html): Industries served and who is not a fit
- [About the founder](https://desertwestdigital.com/about.html): Gage Staruch, founder
- [Contact](https://desertwestdigital.com/contact.html): Book a fit call

## Industries

- [Manufacturing and distribution](https://desertwestdigital.com/manufacturing-distribution.html)
- [Construction and trades](https://desertwestdigital.com/construction-trades.html)
- [Multi-location services](https://desertwestdigital.com/multi-location-services.html)
- [Professional services](https://desertwestdigital.com/professional-services.html)

## Guides

- [Fractional RevOps vs. a full-time hire](https://desertwestdigital.com/blog/fractional-revops-vs-fulltime.html)
- [CRM cleanup guide](https://desertwestdigital.com/blog/crm-cleanup-guide.html)
- [CRM stage definitions](https://desertwestdigital.com/blog/crm-stage-definitions.html)
- [Pipeline data red flags](https://desertwestdigital.com/blog/pipeline-data-red-flags.html)
- [What is revenue operations?](https://desertwestdigital.com/blog/what-is-revenue-operations.html)
- [How much does a RevOps consultant cost?](https://desertwestdigital.com/blog/revops-consultant-cost.html)

## Optional

- [Blog](https://desertwestdigital.com/blog/)
- [Terms](https://desertwestdigital.com/terms.html)