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About

A practitioner, not an agency.

When you work with Desert West Digital, you're working directly with me, Gage Staruch. Senior RevOps. One point of accountability.

Gage Staruch
10+Years in Revenue Operations
Gage Staruch

Built on a conviction that RevOps should be a practice, not a project.

I started Desert West Digital because I kept watching growth-stage companies hit the same wall. They'd scale pipeline, but their systems couldn't scale with it. Deals got lost. Ownership got murky. Leadership stopped trusting the numbers.

I'm a senior Revenue Operations professional with a decade of hands-on system design. Desert West Digital is my independent consulting practice. When you engage with me, you're working with me directly. Not an account manager. Not a junior associate. Me.

I've been building things with computers and software since I was 10 years old. That early foundation shapes how I think about systems: practically, structurally, and always with an eye toward what actually works versus what looks good on paper.

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    CRM architecture for founder-led teams through mid-market scale-ups
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    Go-to-market systems connecting marketing, sales, and customer success
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    Reporting and forecasting leadership actually trusts and acts on
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    One point of accountability, no handoffs between you and the work
Work With Me →
Why It's Different

You're not buying a service.
You're hiring a person.

The difference between working with an agency and working with a senior practitioner is felt in every conversation, every decision, and every deliverable.

No Templates

Your systems are built for your actual process, not adapted from a playbook designed for a different company in a different market.

I Implement

Recommendations and execution come from the same person. Nothing gets lost in translation between strategy and delivery.

Direct Access

You have my contact. When something changes in your business, I hear it directly and move quickly because I know your system inside out.

Let's work together.

I take a limited number of clients at a time to keep engagement quality high. If you're curious about fit, the first call will tell us both.

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