A practitioner, not an agency.

Built on a conviction that RevOps should be a practice, not a project.

I started Desert West Digital because I kept watching growth-stage companies hit the same wall. They'd scale pipeline, but their systems couldn't scale with it. Deals got lost. Ownership got murky. Leadership stopped trusting the numbers.

I'm a senior Revenue Operations professional with a decade of hands-on system design. Desert West Digital is my independent consulting practice. When you engage with me, you're working with me directly. Not an account manager. Not a junior associate. Me.

I've been building things with computers and software since I was 10 years old. That early foundation shapes how I think about systems: practically, structurally, and always with an eye toward what actually works versus what looks good on paper.

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  CRM architecture for founder-led teams through mid-market scale-ups
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  Go-to-market systems connecting marketing, sales, and customer success
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  Reporting and forecasting leadership actually trusts and acts on
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  One point of accountability, no handoffs between you and the work