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About

A practitioner, not an agency.

When you work with Desert West Digital, you're working directly with me, Gage Staruch. Senior RevOps. One point of accountability.

10+Years in Revenue Operations

Gage Staruch

Built on a conviction that a revenue system should be a practice, not a project.

I started Desert West Digital because I kept watching B2B businesses hit the same wall. MSPs, staffing firms, insurance brokers, CPA firms. They'd grow their book of business, but their systems couldn't keep up. Deals got lost. Follow-up depended on whoever remembered. Leadership stopped trusting the numbers.

I'm a fractional Revenue Operations consultant with a decade of hands-on system design. Desert West Digital is my independent consulting practice. When you engage with me, you're working with me directly. Not an account manager. Not a junior associate. Me.

I've been building things with computers and software since I was 10 years old. That foundation shapes how I think about systems: practically, structurally, and always with an eye toward what actually works versus what looks good on paper.

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CRM design for MSPs, staffing firms, insurance brokers, and CPA firms
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Lead handoff, follow-up automation, and pipeline governance that holds
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Reporting and forecasting leadership actually trusts and acts on
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One point of accountability, no handoffs between you and the work

Work With Me →

What's Different

You're not buying a service.
You're hiring a person.

The difference between working with an agency and working directly with a practitioner is felt in every conversation, every decision, and every deliverable.

No Templates

Your systems are built for your actual process, not adapted from a playbook designed for a different company in a different market.

I Implement

Recommendations and execution come from the same person. Nothing gets lost in translation between strategy and delivery.

Direct Access

You have my contact. When something changes in your business, I hear it directly and move quickly because I know your system inside out.

Why this is different

Most RevOps consultants hand you a plan. I hand you a working system.

Six things that make this different from the last engagement you were pitched. No discovery theater, no 40-page deliverable, no invoice by the hour.

I'm an operator, not a consultant.

I've built and run complete revenue operating systems: pipeline visibility, attribution, CRM architecture, and the process that ties sales, marketing, partnerships, and technology together.

Why it matters: I've had to live with the systems I build. That changes what you build.

I build when buying doesn't work.

The default answer in this industry is another subscription. When that's the wrong answer, I build the piece you actually need instead: a custom tool, or the connection between two systems that were never meant to talk to each other.

Why it matters: you stop renting software that only does part of the job.

Fixed scope. Fixed price.

A fixed ladder, not an hourly rate: a diagnostic assessment, a build sprint, then an optional monthly retainer. You approve a number before anything starts.

Why it matters: no open-ended agency invoice, no scope creep, no surprise line items. See the numbers →

I diagnose against a named framework.

Every engagement opens with the same Four Rooms revenue-leak audit. It's the framework behind the book I'm writing on where revenue quietly goes missing.

Why it matters: it's the same audit every time, so you know exactly what you're getting.

I've carried a quota.

I started as an account executive. I know why reps skip the sequence, why activity doesn't get logged, and why CRM data rots.

Why it matters: adoption is where most RevOps projects die. I build systems reps will actually use.

I have no platform to sell you.

I'm not a certified partner for any vendor and I don't take referral fees. I work inside whatever stack you already have, and if you're still choosing one, I'll tell you what actually fits your business.

Why it matters: nothing I recommend pays me, so the advice is just the advice.

Put plainly: you get an operator who has built these systems before, diagnoses your leaks against a named framework, and installs the fix at a price you approve up front. Not a consultant billing you by the hour to describe problems you already knew you had.

Let's work together.

I keep my client list intentionally small. The first call is a working session, not a pitch. You'll leave with a clear picture of what to fix, whether we work together or not.

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