Gage Staruch: ten-plus years fixing how revenue teams work.
When you work with Desert West Digital, you work with me directly. I scope the work, I build it in your systems, and I walk you through it.
10+Years building revenue systems
Gage Staruch
I fix the systems behind follow-up, handoffs and the numbers.
For more than ten years my job has been making sure inquiries get answered, quotes get followed up, won work gets handed off cleanly and leadership can trust the numbers. I do it by building and fixing the systems sales, service and finance teams run on.
I started in sales as an account executive, so I know what it's like to be the person asked to "just update the CRM." In 2018 I moved into Salesforce administration and grew into senior systems roles that covered sales, marketing, customer success and IT. Along the way I rebuilt company-wide forecasting and reporting, redesigned how new inquiries get routed and followed up, built credit approvals and deal splits, set up territory and account ownership, and led rollouts of contract, document and customer success tools. Today I lead revenue operations in-house full time.
Desert West Digital is my independent practice. I bring that experience to mid-market companies that don't sell software: manufacturers and distributors, construction and trades companies, multi-location service businesses and professional services firms. They usually have real revenue, a CRM (or a pile of spreadsheets), and no one whose whole job is making sure nothing falls through the cracks.
Work With Me →