Most AI in RevOps lives in demos. I build systems that sit inside your real workflow: the CRM your team opens every morning, the reports leadership reads on Mondays.
Most mid-market teams have more AI tools than they know what to do with. The ones that see results aren't the ones with the best tools. They're the ones with the best underlying systems for AI to layer onto.
If your pipeline stages aren't clean, AI lead scoring is guessing. If your handoffs are murky, AI routing makes the problem faster. If your data is inconsistent, AI forecasting generates confident-sounding wrong numbers.
The work starts with the system. Then AI becomes leverage.
Talk Through Your Stack →Models trained on your closed-won data to rank leads by actual conversion likelihood, not gut feel.
Record, transcribe, and analyze sales calls to surface patterns in what's winning and losing.
Forecast models accounting for deal velocity, historical close rates, and rep performance.
AI-personalized multi-touch sequences triggered by buying signals, without manual intervention from reps.
Automated monitoring of competitor moves synthesized into actionable weekly briefs.
The full architecture: ICP, channel strategy, handoff logic, designed to feed clean data into every AI layer above it.
Six things that make this different from the last engagement you were pitched. No discovery theater, no 40-page deliverable, no invoice by the hour.
I've built and run complete revenue operating systems: pipeline visibility, attribution, CRM architecture, and the process that ties sales, marketing, partnerships, and technology together.
Why it matters: I've had to live with the systems I build. That changes what you build.
The default answer in this industry is another subscription. When that's the wrong answer, I build the piece you actually need instead: a custom tool, or the connection between two systems that were never meant to talk to each other.
Why it matters: you stop renting software that only does part of the job.
A fixed ladder, not an hourly rate: a diagnostic assessment, a build sprint, then an optional monthly retainer. You approve a number before anything starts.
Why it matters: no open-ended agency invoice, no scope creep, no surprise line items. See the numbers →
Every engagement opens with the same Four Rooms revenue-leak audit. It's the framework behind the book I'm writing on where revenue quietly goes missing.
Why it matters: it's the same audit every time, so you know exactly what you're getting.
I started as an account executive. I know why reps skip the sequence, why activity doesn't get logged, and why CRM data rots.
Why it matters: adoption is where most RevOps projects die. I build systems reps will actually use.
I'm not a certified partner for any vendor and I don't take referral fees. I work inside whatever stack you already have, and if you're still choosing one, I'll tell you what actually fits your business.
Why it matters: nothing I recommend pays me, so the advice is just the advice.
Put plainly: you get an operator who has built these systems before, diagnoses your leaks against a named framework, and installs the fix at a price you approve up front. Not a consultant billing you by the hour to describe problems you already knew you had.
We start with the foundation. Then we layer in the intelligence. That's the sequence that actually works.
Start the Conversation →Drop your name and email. I'll reach out within one business day.
