What is fractional RevOps consulting?

Fractional RevOps consulting means hiring a senior Revenue Operations practitioner on a part-time or project basis rather than as a full-time employee. You get senior-level expertise (CRM design, pipeline governance, go-to-market systems) without the cost or commitment of a full-time hire.

Who does Gage Staruch work with?

Gage works primarily with mid-market companies ($5M–$100M), growth-stage SaaS teams, founder-led businesses building their first real GTM motion, PE-backed companies needing board-ready reporting, and professional services firms with complex relationship-driven sales cycles.

How long does a RevOps engagement typically take?

Most project-based engagements run 30 to 90 days depending on scope. A CRM audit and cleanup typically takes 2–4 weeks. A full RevOps infrastructure build (CRM, reporting, handoffs, automation) typically runs 60–90 days. Ongoing retainer partnerships continue month-to-month.

Does Desert West Digital work with clients outside Arizona?

Yes. Desert West Digital serves clients nationwide. While based in Maricopa, Arizona, all RevOps consulting engagements are conducted remotely and are not limited by geography.

What CRM platforms does Gage Staruch work with?

Gage works across HubSpot, Salesforce, and other CRMs. He also works with adjacent GTM tools including Gong, Apollo, Outreach, Zapier, Make, Looker, Clay, Intercom, and ChurnZero.

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Who I Work With

Mid-Market Companies Growth-Stage SaaS Founder-Led Teams PE-Backed Businesses Professional Services Pre-Hire RevOps Small Business Projects Nonprofits

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Fractional Revenue Operations

Your pipeline should
reflect reality.

Follow-up that slips. A forecast nobody fully trusts. Reporting that gets rebuilt in spreadsheets every Monday. I fix the systems behind those problems: a CRM your team actually uses, automation that carries the busywork, and numbers leadership can act on without double-checking.

Start the Conversation → How I Work

The first call is a working session, not a pitch. You leave with answers either way.

The Stack

Common tools I work with.

Your tools usually aren't the problem. How they're wired together is. These are the platforms I build in every week.

HubSpot

CRM & Marketing

Salesforce

Enterprise CRM

Gong

Call Intelligence

Apollo

Outbound & Data

Outreach

Sales Engagement

Zapier

Automation

Make

Automation

Looker

BI & Dashboards

Google Analytics

Web Analytics

Clay

Data Enrichment

Intercom

Customer Messaging

Notion

Docs & Ops

Slack

Team Comms

ChurnZero

Customer Success

Plus whatever else is already in your stack. Tools change. The system thinking behind them doesn't.

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Revenue Systems Diagnostic

Score your revenue engine across 9 core areas. Takes 5 minutes. Instant visual breakdown of where you're leaking revenue and what to fix first.

Take the Diagnostic →

Where I Work

Revenue breaks in predictable places.

Here's where I typically step in, and what changes when the system is working.

CRM Design & Integration

Stages that mean the same thing across the team. Data your reps actually trust and use.

Process Automation

Follow-up, routing, and handoffs that run without heroic effort from your best reps.

Reporting & Analytics

Dashboards that reflect reality, not the version that makes everyone feel good.

Go-To-Market Systems

Clean handoffs between marketing, sales, and CS so leads don't die in no-man's-land.

AI & GTM Automation

Practical AI layered onto your workflow. Deployed systems that create revenue leverage.

Fractional RevOps Retainer

Ongoing monthly presence, continuous optimization, and one person accountable for the whole system.

See All Solutions →

The Process

A four-step operating model.

Simple. Structured. Built around what actually moves revenue, not what looks impressive in a proposal.

Full Approach →

Map: How revenue moves today

Walk the actual pipeline. No assumptions, no prescriptions until the current state is honest on paper.

Find: Leak points and handoff gaps

Where deals stall. Where follow-up depends on one person remembering. Where the CRM stops reflecting reality.

Fix: Process, CRM, ownership

Build it with your team in the room. Not a document that sits on a shelf, a system they use on Monday.

Prove: Reporting leadership trusts

Every change gets tied to a number. The engagement ends when the dashboard reflects what's actually happening.

The Numbers

You are not buying a consultant. You are buying a system that pays for itself.

Most RevOps engagements fail because the work ends at the document. Mine ends when the numbers move.

10+

Years in Revenue Operations

Not theory. Hands-on system design across CRM, GTM, reporting, and automation for companies at every stage.

Person You Work With

No account managers. No juniors. You have my number. When something changes in your business, I hear it directly and move the same day.

Templates Used

Every system is built for your specific business, your actual process, and your team. Not adapted from a playbook designed for someone else.

You might be thinking

"We tried a consultant before and it did not stick."

Most consultants hand you a document and leave. I build it with your team in the room and do not declare it done until the system is running and the team is using it. Implementation is part of every engagement.

You might be thinking

"We cannot afford a full-time RevOps hire right now."

That is exactly who this is built for. You get senior-level RevOps presence, a working system, and results you can see on a dashboard, for a fraction of the cost and commitment of a full-time hire.

You might be thinking

"Our situation is too specific or complicated."

Specific and complicated is what I do. Every engagement starts with a full map of how revenue actually moves in your business before I recommend or change anything. No assumptions, no generic fixes.

You might be thinking

"How do I know this will actually work?"

The first call is a working session, not a pitch. You will leave with a clear picture of where your revenue is leaking and what to fix first, regardless of whether we work together. Zero risk to find out if there is a fit.

Client Results

What changes when the system works.

★★★★★

"Once our processes were clear, things stopped getting stuck for no obvious reason. Forecasting got calmer, and the team finally worked off the same reality."

Jack F.Co-Founder, AI Startup

★★★★★

"Gage didn't hand us a playbook. He built it with us and made sure the team used it. Our close rate improved and the pipeline stopped being a guessing game."

Sarah R.VP of Sales, Growth-Stage SaaS

★★★★★

"We'd worked with agencies before. This felt completely different. One person, full accountability, and no game of telephone when something needed to change."

Marcus T.COO, Mid-Market Services Firm

★★★★★

"The automation alone saved hours every week. But the bigger win was reps stopped arguing about whose lead it was, because the system made it obvious."

Priya N.Director of Revenue, B2B Tech

For Small Businesses

Not ready for a consultant? Start here, free.

Running a smaller team and just need clarity? These tools give you real answers in minutes, no email gate, no sales call. And when you want hands-on help, small business projects are fixed-price with no retainer.

RevOps Scorecard

Score your revenue engine across 9 core areas and see exactly where you're leaking revenue. Takes 5 minutes.

Free Tool

GTM Stack Builder

Get a personalized tool stack, email sequences, and marketing plan for your exact business type. Instant.

Free Tool

Revenue Clarity Quiz

Answer a few honest questions about how revenue moves in your business and get an instant gap analysis.

Free Tool

Fixed-Price Projects

CRM audits, pipeline reviews, and automation setups scoped as one-time projects. Clear price, clear deliverable, no retainer.

From $1,500