If the revenue motion lives in your head, the business has a single point of failure. I build the system that makes revenue repeatable without you in every deal.
Founder-led sales works right up until it becomes a ceiling. At some point the pipeline depends on one person remembering to follow up, knowing which deals to push, and closing on relationships that only they have. That works until you need to hire a rep, raise a round, or take a week off.
The founder closes everything. We need a repeatable process that does not depend on me.
Stage definitions, required fields, and a pipeline that reflects reality so you can hand it to a rep.
The implicit knowledge in the founder's head, made explicit, repeatable, and trainable.
Build the system before the hire so the first sales rep steps into a working process, not chaos.
Pipeline metrics, conversion rates, and forecasting that hold up in a board meeting or a fundraise.
Six things that make this different from the last engagement you were pitched. No discovery theater, no 40-page deliverable, no invoice by the hour.
I've built and run complete revenue operating systems: pipeline visibility, attribution, CRM architecture, and the process that ties sales, marketing, partnerships, and technology together.
Why it matters: I've had to live with the systems I build. That changes what you build.
The default answer in this industry is another subscription. When that's the wrong answer, I build the piece you actually need instead: a custom tool, or the connection between two systems that were never meant to talk to each other.
Why it matters: you stop renting software that only does part of the job.
A fixed ladder, not an hourly rate: a diagnostic assessment, a build sprint, then an optional monthly retainer. You approve a number before anything starts.
Why it matters: no open-ended agency invoice, no scope creep, no surprise line items. See the numbers →
Every engagement opens with the same Four Rooms revenue-leak audit. It's the framework behind the book I'm writing on where revenue quietly goes missing.
Why it matters: it's the same audit every time, so you know exactly what you're getting.
I started as an account executive. I know why reps skip the sequence, why activity doesn't get logged, and why CRM data rots.
Why it matters: adoption is where most RevOps projects die. I build systems reps will actually use.
I'm not a certified partner for any vendor and I don't take referral fees. I work inside whatever stack you already have, and if you're still choosing one, I'll tell you what actually fits your business.
Why it matters: nothing I recommend pays me, so the advice is just the advice.
Put plainly: you get an operator who has built these systems before, diagnoses your leaks against a named framework, and installs the fix at a price you approve up front. Not a consultant billing you by the hour to describe problems you already knew you had.
The first call is a working session. We will map what exists today and sketch what needs to exist tomorrow. Month-to-month engagements are available for businesses under $1M in revenue - no long-term commitment required.
Start the Conversation →Drop your name and email. I'll reach out within one business day.
