The scrappy GTM that got you to your first million does not survive the next ten. I build the CRM structure, attribution, and pipeline process your current stage actually needs.
The GTM systems were built for a team of five moving fast. Now you have fifteen people and three tools that are not talking to each other. Marketing is measuring top-of-funnel. Sales is measuring something else. CS has no idea what was promised in the deal.
Sales, marketing, and CS each have their own version of the truth. We need one.
Stop arguing about what a good lead looks like. Build a definition, score against it, and route accordingly.
Tie marketing spend to closed revenue, not just lead volume. Know what is actually working.
SLA design, routing logic, and feedback loops so sales knows what marketing is sending and why.
Sales to CS handoff that preserves the context from the deal and sets CS up to expand, not just retain.
Six things that make this different from the last engagement you were pitched. No discovery theater, no 40-page deliverable, no invoice by the hour.
I've built and run complete revenue operating systems: pipeline visibility, attribution, CRM architecture, and the process that ties sales, marketing, partnerships, and technology together.
Why it matters: I've had to live with the systems I build. That changes what you build.
The default answer in this industry is another subscription. When that's the wrong answer, I build the piece you actually need instead: a custom tool, or the connection between two systems that were never meant to talk to each other.
Why it matters: you stop renting software that only does part of the job.
A fixed ladder, not an hourly rate: a diagnostic assessment, a build sprint, then an optional monthly retainer. You approve a number before anything starts.
Why it matters: no open-ended agency invoice, no scope creep, no surprise line items. See the numbers →
Every engagement opens with the same Four Rooms revenue-leak audit. It's the framework behind the book I'm writing on where revenue quietly goes missing.
Why it matters: it's the same audit every time, so you know exactly what you're getting.
I started as an account executive. I know why reps skip the sequence, why activity doesn't get logged, and why CRM data rots.
Why it matters: adoption is where most RevOps projects die. I build systems reps will actually use.
I'm not a certified partner for any vendor and I don't take referral fees. I work inside whatever stack you already have, and if you're still choosing one, I'll tell you what actually fits your business.
Why it matters: nothing I recommend pays me, so the advice is just the advice.
Put plainly: you get an operator who has built these systems before, diagnoses your leaks against a named framework, and installs the fix at a price you approve up front. Not a consultant billing you by the hour to describe problems you already knew you had.
Book a call. We will map your current GTM motion and identify exactly what to fix to get to the next stage.
Start the Conversation →Drop your name and email. I'll reach out within one business day.
